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Thursday, January 13, 2011
10 Bad (or improvable) ads.
Though technically it isn't really an ad, it deserves a special mention for being so tiny in size that it seems that without it wouldn't make a difference. The easiest way to improve it (obviously) is to increase the size of the design.
The reason this is a bad ad is that the brand name doesn't tie itself to what the brand actually does, which makes it a rather purposeless ad. An improvement would be to throw in a tagline that best summarizes the brand's purpose.
Heavy on text, low on design is what makes this ad a bad ad. Though some would argue that that is what the ad's purpose is for (Giving loads of info), I believe it can be improved through a better designed hierarchy of information and a bit more graphics.
Winner of "Not breaking any molds" goes to this ad, that stereotypically portrays it product. An improvement would be to go beyond the stereotypical ad design and a better ad positioning (Found this ad facing an alleyway).
A poor ad that got chopped in half is what this ad is. An improvement would be to have a flatter surface to display the ad.
Brand ad that doesn't lend itself too much to decorations. An improvement would be to have some form of link between this ad's placement and what it represents.
The reason that this is a bad ad is that in its design and hierarchy of information, it is forgettable (Too small a brand size, stereotypical design). An improvement would be to redesign the emphasis of the hierarchy of information and to have more advertising contrast.
What makes this a bad ad is that it has a very weak contrast. An improvement would be to darken the background to make the graphics pop-out, increasing its contrast.
Not necessarily a bad ad, but it can stand to have some improvements. One of which can be to increase the size of the brand logo, adding more information ( or tagline) to allow it to stand on its own.
Confusing design and weak hierarchy of information, in a single glance you wouldn't be able to tell what is what. An improvement would be to increase its focus on a select few products in order to reduce dissonance and to improve the hierarchy of information by emphasizing focus on information that would help the consumer obtain the said product.
10 Good Ads
Good contrast to the mounted background, good hierarchy of info (Large brand font etc)
Interesting concept to use the store as an ad medium, contrast of store helps to capture attention and create curiosity.
Excellent hierarchy of information, colour implementation (the black bar) is very well done and helps bring attention to the colour of the liquids.
Eye catching, and provides all relevant info (albeit not too efficiently) in a glance.
Good hierarchy of information, along with overall good choice of props for depicting the benefits.
Excellent hierarchy of information and contrast helps the ad stand out.
Important information and benefits all squeezed into a small tagline.
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